Themes

Your blog should look like you, not like a generic template. Blog CMS ships with premium themes you can apply instantly, and you can request a custom theme matched to your brand.

Premium themes

Choose from a set of polished, professionally designed themes. Each one is built to:

• Read cleanly on desktop and mobile.
• Render your posts, tables, code blocks, and images consistently.
• Stay fast, since pages ship as static HTML.

Applying a theme is instant from your blog's settings. Try a few and deploy to see how your content looks live.

Switching themes

You can change your theme whenever you like. Pick a new one, preview your content, and deploy to push the new look to your domain. Your posts stay exactly as written — only the presentation changes — so experimenting is risk-free.

OG image templates

Themes work hand in hand with automatic OG-image generation. You can choose the OG template in your settings so the share images that appear when your posts are linked match your blog's style. See SEO essentials and Images and media for more on OG images.

Request a custom theme

Want your blog to match your product's brand exactly — colors, type, and layout? You can request a custom, brand-matched theme. This is ideal when:

• Your blog sits on blog.yoursite.com or yoursite.com/blog and you want it to feel seamless with your main site.
• You have specific brand guidelines to follow.
• A premium theme gets you most of the way but not all the way.

Reach out and we'll work with you to build a theme tailored to your brand.

Keeping it consistent

Because your blog likely lives alongside your main website, a consistent look matters for trust. A custom theme (or a carefully chosen premium one) makes the transition from your homepage to your blog feel like one continuous experience — which is exactly what you want for both branding and SEO essentials.

Tips

• Pick a theme early so you're writing into the layout you'll ship with.
• Match your OG template to your theme for cohesive social shares.
• If you change themes, deploy to make it live.

Want to talk about a custom theme? Email [email protected].